Two tuners have worked their magic to turn out their own versions of the latest BMW M3 that are, respectively, faster and more carbon-fibery Ultimate Driving Machines.

On the speed side, wheel tuner Emotion Wheels has expanded its business to include full tuning packages. In the case of the E92 M3, Emotion has eked out 707 horsepower from the V-8 that usually produces 414, claiming "significant" improvement in straight-line performance. Emotion's full upgrade also includes 19-inch black matte wheels, exterior styling enhancements, and a carbon-fiber hood.

Speaking of carbon fiber, aftermarket supplier Arkym is now offering a hood, trunk, and spoiler made from the lightweight stuff

Arkym's kit will set you back $1999 for the single-side hood (add $500 to make it a double), and $1249 for the single-side trunk (add $450 for the double). No pricing information has been released for the Emotion power and appearance package.

 source by automobi

Ad Watch: Lexus LFA Breaks Champagne Glass Without Moving

In Lexus' latest advertisement for the already sold-out LFA, the 552-horse exotic remains stationary. It's strapped to a dyno, next to a champagne flute. As it races towards redline, the 4.8-liter V-10's exhaust note, channeled through a microphone and speaker, shatters the glass.

The ad, called "Pitch," began airing this month. In part, it aims to show the efforts taken by Lexus' to make the LFA's unmistakable exhaust note. Lexus says, in a press release, "After studying the unmistakable soundtrack generated by Formula 1 cars at maximum revs, the team created the signature LFA sound beginning by emphasizing the secondary combustion frequency of the engine and then introducing primary, secondary and tertiary firing harmonics."

Lexus claims to have used no camera tricks or computer-generated imagery in the ad. Instead, the team sourced a flute that would shatter at the frequency emitted by engine at redline. Click here to watch the ad. Click here to download audio clips of the LFA (under "Digital Premium").

Source: Lexus

Mercedes-Benz to Style Helicopter Interiors, Yachts, and Furniture

Mercedes-Benz to Style Helicopter Interiors, Yachts, and Furniture
You aren't likely to spot a helicopter parked next to an E-Class at your local Mercedes-Benz dealer anytime soon, but designers employed within the automaker's styling studios are lending a hand in creating a number of non-automotive products.


We first saw the AMG-branded Cigarette racing boat back in February, but it seems the sleek vessel was just the tip of the iceberg. Daimler revealed today a number of different assignments doled to its designers, ranging from helicopter cabins to luxury yachts and everything in between.

"We are in no way entering into new territory," says professor Gorden Wagener, head of design at Mercedes-Benz Style. "Our design team has already styled such products such as watches and interiors, as well as numerous products for Mercedes-Benz accessories. Our design division has all of the necessary expertise in more than ample measure, and has benefited from such skills for many years."

As is the case with BMW's Designworks studio, Mercedes-Benz Style can be hired by outside firms to provide design work for future products. Although we'd be a little surprised to see Daimler's stylists penning vehicles that would compete against its own wares, Wagener says the operations has its foundations in land, sea, and air transportation, so anything goes.

Although Daimler itself is no longer attached to the EADS consortium or its Eurocopter subsidiary, M-B's first project was to create the cabin for the new Eurocopter EC145 luxury helicopter. Reportedly inspired by the R-Class crossover, the helicopter has seating for eight, which can be quickly reconfigured or removed to make room for more luggage. Buyers can select from a number of different trim materials and wood patterns, while a three-color ambient lighting system is culled from the S-Class.

Wagener sets no bounds on M-B Style's activities, but does insist clients "must match our premium standards and represent innovation, as well as trend-setting, enduring style." Look for the design operation -- which is comprised of 400 employees from 20 different countries -- to have a hand in many more products in the years to come.

Source: Daimler