Lamborghini Gallardo Superleggera and Porsche 911 GT3 RS Wallpaper Gallery

source by automobilemag

General Motors Garners Nearly $9 Million in Ads with MLB Corvette Giveaway

Earlier this week, we posted how General Motors offered a brand-new 2011 Chevrolet Corvette convertible to Detroit Tiger pitcher Armando Galarraga for his near perfect game against the Cleveland Indians. That generosity may have been a near $9 million win for GM as well.


According to Joyce Julius & Associates Inc., which measures and analyzes the impact of sponsorship on all forms of media from print to television to the Internet, General Motors’ giveaway to Galarraga generated nearly $1 million in exposure in over 700 television programs and nearly $8 million in over 150,000 publications, Internet articles and posts. Note that the automaker never requested or commissioned the study.

“We were not contracted to do the study,” Eric Wright, Joyce Julius' vice president of research and product development, said in an e-mail to Crain's Detroit Business, an affiliate of Automotive News. “We often look at national level happenings in sponsorship and provide that information to all of our clients and the media.”

Source: Automotive News (Subscription required)

Lamborghini Super Trofeo Racing Series Returns for Season Two

Europe is home to some of the finest racing series in the world and the Lamborghini Super Trofeo spec series is gearing up for its second season.

Never heard of the Super Trofeo? These racecars are lightened versions of the Gallardo LP 560-4 dressed in Blancpain livery and prepped for race duty. The Gallardo’s 5.2-liter V-10 puts out 570 horsepower while a retuned six-speed e.gear sends power to the all-wheel-drive system. High-friction steel brakes, “racing” ABS, a special aero package, and 18-inch competition wheels wrapped in Pirelli slicks complement the Super Trofeo’s 2900-pound weight. The chassis has been reworked and launch control has also been eliminated.


This year, the six-round season starts the weekend of April 24-25 at the Hockenheimring in Germany. The first round will support the DTM touring-car series; the remaining events will be paired with venues from FIA GT1 World, Le Mans Series, and Campionato Italiano di Gran Turismo. Each round contains 30 minutes of free practice, a 30-minute qualifying session, and three 40-minute races.

“The second Lamborghini Blancpain Super Trofeo season is highly anticipated,” said Manfred Fitzgerald, Lamborghini’s director of brand and design. “We’re excited to see new teams join the Super Trofeo family for 2010, while competitors from last season will return to defend their honours. The on-track battles were extremely close in 2009, and we’re set for another thrilling season ahead.”

2010 Lamborghini Blancpain Super Trofeo Calendar

April 24-25 -- Hockenheim -- DTM

May 22-23 -- Brno -- GT1 World

July 3-4 -- Paul Ricard -- GT1 World

July 29-31 -- Spa-Francorchamps -- GT1 World

August 21-22 -- Hungaroring -- Le Mans Series

September 24-26 -- Vallelunga -- Campionato Italiano di Gran Turismo (Italian GT Championship)

Source: Lamborghini