Build Your Own: Dealers Design Last Batch of Special-Edition 2010 Dodge Viper

Dodge has had no trouble crafting its own special-edition models to celebrate the end of the 2010 Viper's production run, but it's now opening the fun to select dealerships as well.

Dealers who managed to sell high volumes of Dodge's two-seat sports car have been awarded the chance to design their own special-edition cars. For the most part, the custom Vipers are relegated to special paint schemes for the SRT10 roadster, the SRT10 coupe, and the SRT10 ACR coupe.


Thus far, Chrysler's revealed three examples of the dealer-custom program. The snake crafted by Woodhouse Dodge in Blair, Nebraska, is perhaps most unique -- the yellow Viper breaks from tradition and applies many of the unique touches found on the Viper ACR coupe to a drop-top roadster. Tromball Dodge created the "Reverse SRT10 ACR," which inverts the color combination used earlier this year on the Snakeskin Green Special Edition. Roanoke Dodge in Roanoke, Illinois, chose to apply dual Plum Crazy racing stripes on a black SRT10 coupe.

As is the case with the umpteen other special-edition Vipers we've seen this year, production of the Dealer Exclusive Program cars will be limited to 50 in total -- roughly ten percent of the entire 2010 Viper production run.

Source: Dodge

Subaru Launches Impreza WRX STI Spec C for Japanese Market

We wouldn’t exactly call Subaru’s WRX STI “soft,” but the Japanese automaker has just launched the WRX STI Spec C--a performance-tuned variant exclusively for the Japanese market.

Sure, the Spec C still uses the same 2.0-liter turbocharged boxer-four underhood, but engineers made a few small tweaks to boost performance. A redesigned turbocharger, along with a re-mapped engine computer, are said to help reduce turbo lag and improve the car’s top-end. The STI Spec C also receives an intercooler water injector, allowing intake air to remain cool, even at speed.

In the twisties, drivers will likely notice tighter steering and less body roll, thanks in part to a reinforced front suspension crossmember, stiffer coil springs, and unique rear sub-frame bushings. Subaru also replaced the rear differential with a Torsion-type unit, designed to enhance traction in corners.


If that weren’t enough, engineers put the STI on a crash diet. The Spec C gains an aluminum hood, laminate side windows, a smaller battery, and loses a spare tire in the name of saving weight. Subaru also developed a new set of 18-inch aluminum wheels (shod in Bridgetson Potenza RE070 rubber) said to further reduce unsprung weight.
If this sounds like your dream Impreza, rest assured it will remain that way. Only 900 examples will be built, and unless you’re living in Japan, it won’t be sold in your neck of the woods.

soure by automobilemag

Lamborghini Navarra Concept Study Penned by Lockheed Martin Designer

Most young designers these days appear to have the hots for anything related to Lamborghini. After the Cnossus, Minotauro, Miura Nuovo, Conquisto, Furia and Toro LA690-4 - just to mention some of the Lamborghini design concepts we've shown you the past few months, here comes yet another proposal for a Raging Bull model, this time from American Adam Denning who happens to be a designer for Lockheed Martin USA.
The Navarra is design study for a flagship Lamborghini supercar to replace the current Murcielago model.

"I tried to imagine all the V12 flagships of the brand from the Miura to the Murcielago, and then create a car that would look like it not only belonged in this group, but that it was the result of these cars as well," Denning explains.



"I was very inspired by Michelangelo's La Pietà. The way Mary's garments flow down and fold over each other was the main inspiration for the Navarra's overlapping surfaces and organic shapes."

Denning, who has a masters in Automotive Design from the Scuola Politecnica di Design in Milan, Italy, says that the Navarra would make use of a carbon-fiber frame and carbon-fiber panels with power coming from a V12 engine.

Photos Courtesy: Adam Denning , Via: CBD :autocoop

Next-Gen Mercedes-Benz B-class Could Spawn SUV, Sedan Variants for U.S. Market

Next-Gen Mercedes-Benz B-class Could Spawn SUV, Sedan Variants for U.S. Market
Mercedes-Benz has previously toyed with the notion of bringing its compact B-class range to the United States, but new reports suggest at least two different models could ultimately arrive in our market.

According to Automotive News, M-B marketing chief Joachim Schmidt says the new B-class range will have no less than four variants, and two -- an SUV and hatchback -- are likely to make the trip across the pond. A sedan model is also in the works, and it too could ultimately wind up in America.

Although Mercedes-Benz plans on launching the new B-class range in Europe by the end of next year, the timing of a U.S. launch is uncertain. Schmidt cited the fluxing exchange rate as one hurdle, but also noted that -- as is often the case with small cars -- the business case rests with fuel costs in the U.S.

“The behavior of Americans depends on fuel prices,” Schmidt said, noting his group has seen U.S. consumers move backed towards light trucks. “Nevertheless, we also see a trend towards fuel-efficient cars.”

Even if Mercedes decides to withhold the B-class from our market, it may still come to North America for the Canadian market. The compact five-door hatchback has been offered in Canada since 2005.

Source: Automotive News (subscription required)

Spyker to Begin Selling Sports Cars at Saab Showrooms

In a move that won't surprise anyone in the automotive industry, Spyker Cars NV and Saab Automobile owner, Victor Muller, confirmed plans to sell Spyker's high-end sports cars through Saab retailers by the end of the year.

"We are signing up Spyker dealerships left, right and center," Muller said in an interview with the Bloomberg news agency at Saab's headquarters in Trollhaettan, Sweden.
The firm's CEO said that as Saab dealers open their doors, Spyker's dealer network will almost double in 2010 expanding from 35 to 60 outlets and to about 90 by the end of next year.



One of the first Spyker models to be sold through selected Saab outlets will be the C8 Aileron that can reach a top speed of 186mph or 300km/h, and carries a base price of $214,990 in the U.S.

Aside from the Swedish automaker's dealer network, Muller said that Spyker has also started to benefit from lower prices for "generic" parts such as windscreen wiper motors that Saab gets through its higher sales volumes, adding that Spyker also plans to "tap Saab's engineering resources".

"Spyker will be profitable in its own right, very much helped by its sister Saab," said Muller. "It's wonderful that the company that saved Saab is also benefiting from having done that in its own business."

Via: Bloomberg

Lamborghini Gallardo Superleggera and Porsche 911 GT3 RS Wallpaper Gallery

source by automobilemag

General Motors Garners Nearly $9 Million in Ads with MLB Corvette Giveaway

Earlier this week, we posted how General Motors offered a brand-new 2011 Chevrolet Corvette convertible to Detroit Tiger pitcher Armando Galarraga for his near perfect game against the Cleveland Indians. That generosity may have been a near $9 million win for GM as well.


According to Joyce Julius & Associates Inc., which measures and analyzes the impact of sponsorship on all forms of media from print to television to the Internet, General Motors’ giveaway to Galarraga generated nearly $1 million in exposure in over 700 television programs and nearly $8 million in over 150,000 publications, Internet articles and posts. Note that the automaker never requested or commissioned the study.

“We were not contracted to do the study,” Eric Wright, Joyce Julius' vice president of research and product development, said in an e-mail to Crain's Detroit Business, an affiliate of Automotive News. “We often look at national level happenings in sponsorship and provide that information to all of our clients and the media.”

Source: Automotive News (Subscription required)